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How to write better surveys: 6 questions to ask about your answer categories before launch
Customer surveysDecember 17, 2025

How to write better surveys: 6 questions to ask about your answer categories before launch

Most survey errors hide in the answer categories, not the questions. See the 6 checks to run before launch — plus the 4 words that signal trouble in wording.

Morten Holm Therkildsen
Morten Holm TherkildsenAccount Manager, Surveyxact

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