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Net Promoter ScoreYour customers are telling you they're about to leave.
Are you set up to hear it?

Measurement alone changes nothing. Surveyxact closes the loop – from question to insight, from action to measurable improvement. One connected cycle, not four disconnected tools.
Great NPS = 2x growth
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Trusted by B2B, B2C and public organisations across Europe

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Why NPS often failsWhy most NPS programs don't change anything

Most companies run NPS. Few act on it. Here's why.
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Customers don't answer

Response rates have fallen from 36% to 6% over 20 years — not because customers have less to say, but because the industry optimised for more surveys, not better ones. The customers who are about to leave are precisely the ones who stop answering first.
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The score arrives. Nothing happens.

You get a number — maybe a dashboard. But who's responsible for a score of 6? When does the account owner get notified? Who follows up? Without a workflow, insights stay in the tool.
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By the time you see churn coming, it's too late

Most NPS setups report backwards. You see that customers left — you don't get warned that they're about to. The signal was there. The alert wasn't.
Need help to get started?

What the research showsLoyalty is not a soft metric. It is growth.

Great NPS = 2x growth 0x

More employees participate thanks to clear structure and easy access.

Bain & Company —netpromotersystem.com

Know their sentiment0/26

Unhappy customers who actually complain. The rest leave silently — and take others with them

Kolsky / ThinkJar

Retention moves business0-95%

A 5% increase in retention raises profits by 25–95%. The most underrated growth lever in B2B

Bain & Company / HBR

Structured dialogue, higher retention +0pp

Higher net revenue retention with structured customer dialogue and clear ownership

McKinsey — NRR Advantage

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Up and running in a day — not a quarter

We've watched hundreds of listening programmes fail — not in the design phase, but in operations. Who acts, when, and on which signals — the structure is already there. You just decide who fits where.
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Set up your NPS program
Choose your template, adjust to your brand. Ready-made logic is pre-configured — no setup project required.
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Collect feedback — automatically
Surveys go out automatically at the right moment to the right people. Adaptive logic keeps them short and relevant — and sent from your own domain.
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Act before customers leave
Your team gets alerts. Dashboards show what's working - and what isn't. Closed-loop follow-up is built in. Customer reports populated automatically. No need for PowerPoint.
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The Surveyxact difference A ready-made NPS program — not just a survey tool

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Most NPS tools give you a form and a chart.
We give you a complete program.

What you need from NPS
Generic survey tools
Surveyxact
Ready-made NPS template
Basic templates only
Best-practice template + methodology
Adaptive surveys (reduces fatigue)
Static questions
Conditional logic built in
Automatic churn alerts
Manual monitoring
Threshold-based alerts, instant
Closed-loop follow-up workflow
Requires integrations
Pre-configured workflow
Revenue-weighted dashboards
Flat data views
Sorted by commercial weight
Standard benchmark report
Build your own
Ready-made report template

Not just another survey tool Most NPS tools give you a form and a chart. We give you a complete program.

Collecting a score is the easy part — acting on it is where we begin. From survey to follow-up to closing the loop, you get the full workflow built in. Not a snapshot, but a system that keeps moving your score forward. 
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Most NPS tools are built around features.
We started with a different question.

What does it actually take to grow retention and revenue? Every part of the Surveyxact concept is built around that answer — from the ground up.

Book a free demo Start your NPS program this week — not next quarter

Talk to someone who's set up hundreds of NPS programs. We'll show you what a ready-made setup looks like for your type of business — no commitment.
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Live demo in 30 minutes
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We'll configure your first NPS survey together

FAQFrequently asked questions

Can't find the answer you need? Get in touch and we'll help you figure out exactly how to get started, what to expect, and how a full NPS program fits your goals.
Talk to us
What is NPS (Net Promoter Score)?
NPS measures customer loyalty with one question: how likely are you to recommend us to a colleague or friend? Scores 0–6 are Detractors, 7–8 are Passives, 9–10 are Promoters. NPS = % Promoters minus % Detractors — ranging from -100 to +100.
Above 0 means more Promoters than Detractors. Above 50 is considered excellent, above 70 is world-class. What counts as good varies by industry — always compare against sector-specific benchmarks rather than absolute numbers.
Relational NPS measures overall loyalty and is sent periodically — typically quarterly or bi-annually. Transactional NPS measures the experience at a specific touchpoint — after onboarding, a support interaction, or renewal. Surveyxact supports both as part of one integrated programme.
Surveyxact is the only Nordic platform that drives the entire NPS cycle — from measuring to improving — as one integrated programme. The methodology is built in by Ramboll consultants, not sold separately. Roles, alerts, workflows, and dashboards are pre-configured from day one. Most platforms give you a score. Surveyxact gives you an organisation that acts on it.
Most organisations are up and running within weeks. NPS concepts arrive ready — survey design, dashboards, alert setup, and role structure included. No setup project required. SurveyXact is ISO 27001-certified and fully GDPR-compliant, so procurement can sign off quickly.
Yes. Surveyxact is ISO 27001-certified and fully GDPR-compliant with all data processing within the EU. The data processing agreement is ready for procurement review — no months of legal back-and-forth required.

Expert guidance with full compliance

Expert support from real people

When you write or call, you reach a Surveyxact expert who works in the tool every day. No chatbot queues, no scripted replies — just practical help from someone who knows the platform inside out and answers fast. 

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Compliance at Surveyxact

Secure data handling and equal access are at the core of what we do. From GDPR and web accessibility to ISO certification, we help you meet legal requirements and international standards with confidence.
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Customer story — KENDA "We thought customers wanted more field visits. NPS told us they wanted digital access."

KENDA · B2B manufacturer · 500+ clients
 measured KENDA used Surveyxact to measure customer loyalty — and found a different signal than expected. Instead of guessing, they had data. Within weeks, they adjusted their entire go-to-market approach.
Kenda

NPS guideTurn customer feedback into stronger customer loyalty

Download our guide to running NPS programmes that actually get acted on — free.
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