Surveyxact | Your platform for customer surveys

Solutions

Ready-made survey concepts - live in weeks, not months

One platform for the survey concepts that matter most — with complete programmes for loyalty, satisfaction, effort and friction, ready to send from day one.

NPS — Net Promoter Score

For B2B and B2C companies and organisations that need to track customer loyalty and growth potential.

CSAT — Customer Satisfaction

For businesses that want to measure satisfaction at specific touchpoints in the customer journey.

CES — Customer Effort Score

For service- and support-driven organisations that want to reduce friction and churn.

ESG

Turn sustainability efforts into trust — with simple documentation and a shareable report in just one flow.

HR surveys

Launch HR surveys yourself — and turn employee feedback into answers within days, not months.

Customized surveys

Build any survey you need — from quick polls to complex research, all in one flexible platform. 

AI Maturity

Reveal what’s holding AI value back — and understand how ready your organisation is to turn AI into real impact.

The state of customer feedbackTwo numbers explain why most feedback programmes fail to deliver

The survey industry has gone the wrong way — and even organisations that do collect feedback rarely have the structure to act on it. Surveyxact is built to close both gaps.

Falling response rates

Survey response rates have collapsed from 36% to 6% over 20 years. The industry optimised for more surveys — not better ones. Survey fatigue is now the single biggest threat to data quality in B2B.

Pew Research Center · Qualtrics/Fortune, December 2025

-0%

The action gap

94% of companies that collect customer feedback are not “advanced insight-driven”. They have the data — but not the structure to act on it. The gap between feedback and action is where retention, upsell and growth are lost.

Forrester — State of B2B Marketing Measurement, 2023

Built for the full feedback loopMeasure. Understand. Act.

Most survey platforms are built to maximise the volume of data collected. Surveyxact is built differently — the platform ships with the full feedback loop already in place. The methodology is not an add-on. It is the product.

Measure with credibility

Adaptive surveys, branded sender identity and dynamic follow-up questions. Respondents answer the most relevant questions only — protecting both data quality and the customer relationship.

Understand what matters

Built-in expertise

InsightsConfidence at every step — from survey to action.

Surveyxact has helped 1,500+ organisations turn feedback into action over more than 20 years — backed by the highest standards in data security and supported by real people across the Nordics.

Concepts that measure what actually matters

Every survey concept is built on validated research and tested across a wide range of organisations and industries — so you can trust the data you act on.

Your data stays where it should

All data is stored on servers in the EU. ISO 27001 certified, GDPR compliant, and a detailed data processing agreement ready for signature — so procurement, legal and respondents can all trust the process.

You're never on your own

Real support from real people. A named contact who knows your setup, plus a support team for the day-to-day — no ticket queues, no AI bots. And for the bigger questions, access to our consultants for strategy, survey design and results presentations across Aarhus, Copenhagen, Oslo, Stockholm and Hamburg.

Expert support from real people

When you write or call, you reach a Surveyxact expert who works in the tool every day. No chatbot queues, no scripted replies — just practical help from someone who knows the platform inside out and answers fast.

Talk to an expert

Compliance at Surveyxact

Secure data handling and equal access are at the core of what we do. From GDPR and web accessibility to ISO certification, we help you meet legal requirements and international standards with confidence.

See how we ensure compliance

Survey & customer feedback platform

Trusted by B2B, B2C and public organisations across Europe