
cutting cost to serve by
0%
Customer satisfactionYou think you deliver a great experience. Your customers aren't so sure.
80% of companies believe they deliver superior customer experiences. Only 8% of customers agree. Surveyxact measures both CSAT and CES in one programme. So you see the full picture — where you're winning, and where friction is pushing customers out.
cutting cost to serve by
0%
Trusted by B2B, B2C and public organisations across Europe







Why satisfaction data rarely leads to improvement Collecting CSAT scores is the easy part
Most organisations already have some form of B2B customer satisfaction measurement in place. The problem is what happens — or doesn't happen — afterwards.
A score of 2 lands in a dashboard. Nobody knows what to do with it.
Without a workflow, satisfaction data stays in the tool. There's no alert, no owner, no follow-up. The account manager who met the customer last week doesn't know the score was low. Six months later, the customer doesn't renew.
One overall score hides where the actual problem is
An average CSAT of 4 looks fine. But if satisfaction at the contract renewal stage is 2 — concentrated in your top-revenue accounts — that's an emergency. Flat scores hide the patterns that actually drive churn.
Customers who are dissatisfied don't complain. They leave quietly.
Only 1 in 26 unhappy customers actively complains. The other 25 say nothing — they give a polite score, stop engaging, and eventually stop renewing. A well-designed CSAT programme catches them before that happens.
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What the research showsWhat it costs to let dissatisfaction go unnoticed
More spend0%
Customers with the best experiences spend 140% more than those with the worst.
Harvard Business Review — Peter Kriss, 2014
The CX delivery gap0/8
80% of companies believe they deliver superior CX. 8% of customers agree.
Bain & Company — Closing the Delivery Gap
The revenue upside +0%
Revenue increase from improving customer journeys — while cutting cost to serve by 15–20%.
McKinsey & Company
The feedback blind spot 0/26
Unhappy customers who actively complain. The other 25 say nothing — they leave quietly, taking their revenue with them
Kolsky / ThinkJar
A score without a workflow
is just a number.
The gap between measuring satisfaction and actually improving it is an operational problem — not a data problem. Surveyxact bridges that gap with workflows, alerts, and governance built in from day one. Not as add-ons. Not as consulting projects. Built in.
The Surveyxact difference Configured in days. Still running in month twelve.
Alerts that reach the right person
When satisfaction drops, the account manager finds out — not the analytics team
Alerts are configured by role and customer, not by generic threshold. The person responsible for that account receives the signal — immediately, not at the next team meeting. Combined with background data on account size, the right response is prioritised automatically.
Alerts are configured by role and customer, not by generic threshold. The person responsible for that account receives the signal — immediately, not at the next team meeting. Combined with background data on account size, the right response is prioritised automatically.
A survey that feels like spam damages the relationship it's trying to measure
CES + CSAT in one programme
Integrations
Governance and methodology included
Why satisfaction data rarely leads to improvement Configured in days. Still running in month twelve.
Setting up a customer satisfaction measurement programme shouldn't take three months. The CSAT and CES concepts arrive pre-configured. You map your touchpoints, adjust the branding, and define who receives which alerts. That's the setup. Everything else is already there.
Map your touchpoints and configure alerts
Choose which touchpoints to measure — onboarding, support, deliver. Assign the right people to receive alerts for their accounts. Ready-made CSAT and CES templates are pre-loaded with Ramboll question logic.
Surveys go out automatically at the right moment
Triggered by the interaction — not scheduled arbitrarily. Adaptive logic ensures customers only see relevant questions. Your brand, your domain. Short enough to complete. Structured enough to act on.
Scores reach the people who can do something about them
Account managers see their portfolio. Sales leadership sees the strategic accounts. CX leadership sees the patterns across segments. Alerts fire in real time. The quarterly review becomes a confirmation — not a surprise.
Other tools measure effort. Surveyxact helps you reduce it.
What CSAT needs to deliver
Generic survey tools
Surveyxact
Dynamic follow-up questions
Open text only
Contextual follow-up based on score
Close-the-loop workflow
Manual — if remembered
Built into the alert flow
Touchpoint-level measurement
One overall score
Onboarding, support, delivery
CSAT + CES in one programme
One metric at a time
Satisfaction and effort together
Adaptive surveys
Static question sets
Conditional logic, shorter and more relevant
Ramboll methodology
Generic question libraries
Best-practice from hundreds of programmes
Ready to run in weeks
Months of setup
Pre-configured concepts, live in weeks
Book a free demo Find out your customers are unhappy — while you can still do something about it.
FAQFrequently asked questions
Can't find the answer you're looking for? Reach out to us and we'll show you how CSAT measurements can help you understand customer satisfaction, improve service quality, and drive better business outcomes.
What is CSAT?
CSAT (Customer Satisfaction Score) measures how satisfied customers are with a specific interaction or touchpoint — typically on a 1–5 scale.It's most actionable when measured at specific moments — onboarding, support, delivery — rather than as a single annual number about the relationship overall.
What is the difference between CSAT, NPS, and CES?
CSAT measures satisfaction at a specific interaction. NPS measures overall loyalty and the likelihood to recommend — it's a relationship metric, typically sent periodically. CES (Customer Effort Score) measures how easy it was to get something done — it's a friction metric. They complement each other. Surveyxact supports all three as part of one integrated programme.
What makes Surveyxact different from other CSAT tools?
Surveyxact is the only Nordic platform that drives the full CSAT cycle — from measuring to improving — as one integrated programme. Touchpoint-level measurement, CSAT and CES together, Ramboll methodology, and governance built in from day one. Most tools give you a score. Surveyxact gives you an organisation that acts on it.
How do we get customers to actually respond?
Response rates depend on three things: timing, relevance, and trust. Surveyxact addresses all three. Surveys are triggered by the interaction — sent immediately after onboarding, support, or delivery, when the experience is fresh. Adaptive logic keeps them short and relevant. And surveys are sent from your own domain with your own branding, so customers know who is asking and why. In B2B, trust in the sender matters more than survey length.
What happens after a customer gives a low score?
The moment a low score comes in, Surveyxact sends an alert to the right person — the account owner, not a generic inbox. A dynamic follow-up question has already captured the context: what specifically caused the low score. From there, the close-the-loop workflow kicks in — a structured process for following up with the customer, acknowledging the problem, and confirming what was done about it. The goal is to turn a dissatisfied customer into one who feels heard before they make a decision about the relationship.
Is Surveyxact GDPR-compliant?
Yes. Surveyxact is ISO 27001-certified and fully GDPR-compliant with all data processing within the EU. The data processing agreement is ready for procurement review — no months of legal back-and-forth required.
Expert guidance with full compliance
Expert support from real people
When you write or call, you reach a Surveyxact expert who works in the tool every day. No chatbot queues, no scripted replies - just practical help from someone who knows the platform inside out and answers fast.

Compliance at Surveyxact
Secure data handling and equal access are at the core of what we do. From GDPR and web accessibility to ISO certification, we help you meet legal requirements and international standards with confidence.