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AI MaturityYou invested in AI. The technology works. The value didn't follow

Organisations across the Nordics are spending heavily on AI — and only a small minority (4 %) see real business value. The gap is rarely technical. It’s human and organisational. Surveyxact AI Maturity gives you a systematic, data-informed picture of whether your organisation can design and improve the complementary collaboration between people and AI.

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Where AI Value LeaksAdoption is not
the same as value.

AI tools are everywhere but returns often don't match up. Here’s where the value leaks out — and why buying more technology doesn’t fix it. The problem is primarily human and organisational. When AI transformations fail, the instinct is to look at the technology. But research from Aarhus University’s Centre for Hybrid Intelligence and data from across the Nordics show the cause is different: trust, clarity, ownership and adoption — not the model.

What is your gap costing you right now?

5%100%
DKK 900,000

is what you pay each year for AI capacity that is never turned into value

Default share based on Nordic adoption data (Deloitte State of AI in the Nordics 2026). This is an indicative estimate.

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AI Maturity SolutionWhen perception gaps are visible, decisions get clearer

Many organisations believe their AI strategy is landing — but struggle to know for sure. When leadership, middle management and employees are surveyed separately and compared, the real picture emerges. With Surveyxact AI Maturity, HR and transformation leaders work from a consistent, research-based framework grounded in hybrid intelligence research, so insight translates into clear priorities.
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Understand what truly drives — or blocks — AI adoption
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Identify perception gaps before they stall your transformation
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Support leaders with clear, decision-ready insight
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Build the conditions for responsible, complementary human–AI collaboration

This is how it worksFrom measurement to action in weeks - not months

Most organisations measure AI maturity once — and file the results. Surveyxact AI Maturity is built differently: from first response to prioritised action plan in weeks, and a benchmark that proves progress over time.

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Baseline measurement
Collect data from leadership, middle management and employees to establish a clear picture of where your organisation’s AI maturity stands today.
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Initiatives & priorities
The perception gap analysis identifies exactly where to act first to strengthen the complementary collaboration between people and AI.
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Follow-up measurement
Re-measure to document progress and prove whether the organisation has actually moved — turning maturity into a steering tool, not a one-off snapshot.
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The shift in focus
Technology → collaboration. Implementation → real usage. Potential → actual impact. AI Maturity moves the conversation from AI investment to AI value.

Why AI maturity failsKey AI maturity issues that impact transformation

AI transformations don't stall because the technology fails. They stall because the human and organisational foundation isn't in place. Surveyxact AI Maturity surfaces the gaps that decide whether your investment pays off. 

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When leadership and employees see a different organisation

Leaders believe the strategy is clear, the rules are in place and the tools are working. Employees often experience the opposite. These perception gaps are exactly where AI initiatives stall, and most organisations can’t see them. 

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When the barrier is human, not technical

When AI transformations fail, the instinct is to look at the technology. But the majority of failures trace back to people and organisation: trust, clarity, ownership and adoption - not the model. 

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When the rules exist on paper but not in people’s heads

Leadership believes AI usage is governed. Employees don’t know which tools they’re allowed to use. This classic governance gap drives shadow AI, and AI Maturity makes it visible before it becomes a risk. 

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When you’re about to invest more - without knowing your baseline

Scaling AI on an unclear foundation amplifies the gaps. A maturity baseline tells you where to strengthen human–AI collaboration first, so the next investment actually compounds. 

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Business case of AI MaturityAI maturity measurement that drives measurable business value

When organisations understand where people and AI collaboration breaks down, they can act before it affects results. Measuring AI maturity surfaces the human and organisational gaps that determine whether AI investment pays off — giving leaders a clearer, more confident path to transformation.

Companies using AI

In Denmark approximately 70% of all Danish companies use AI.

Dansk Erhverv 2026

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Return on AI investment

4% of Nordic companies see 5x return on AI investment

BCG Nordic AI Report 2026

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ROI from AI

In Sweden 3% of all companies see a significant ROI from AI

BCG Nordic AI Report 2026

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Failure of AI projects

More than 50% of AI projects fail due to human factors, not technical ones.

Qualtrics Readiness Research 2025

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A strategic instrument — used correctly

AI Maturity works best when you understand what it is designed to do — and what it is not.

AI maturity IS

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A data-informed picture of your organisation's AI maturity
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A perception gap analysis across leadership, middle management and employees
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A prioritisation tool for where to act first
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A baseline you can re-measure to prove progress
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Grounded in hybrid intelligence research from Aarhus University

AI maturity IS NOT

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A technical audit of your AI systems or models
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A generic "are you ready for AI?" quiz
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A one-off score to optimise in isolation
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A replacement for your AI strategy — it informs it
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A measurement of your AI technology or systems

A reliable platform built for actionable insightMeasure. Understand. Act.

From questionnaire to finished report, Surveyxact takes you through your AI Maturity and is fully compliant.

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FAQCommon questions about AI maturity surveys

Can't find the answer you need? Get in touch and we'll help you figure out exactly how to get started, what to expect, and how a AI maturity survey fits your AI-goals.
Talk to us
What is an AI maturity survey?

An AI maturity survey helps organisations understand how strategic direction, leadership credibility, ethical governance and real AI usage are experienced across all levels — and how these factors influence whether AI investment delivers business value. The SurveyXact AI Maturity survey is grounded in hybrid intelligence research and goes beyond readiness to measure whether your organisation can design and improve the complementary collaboration between people and AI.

Because the gap between AI investment and AI value is almost always human and organisational — not technical. 70–80% of AI projects fail due to lack of user adoption, and only 4% of Nordic companies see significant return on AI investment. Measuring AI maturity surfaces the perception gaps between leadership and employees before they stall transformation. It also helps organisations understand how to strengthen what already works and build on existing momentum.

Most organisations run an annual AI maturity baseline to understand core dimensions, often combined with pulse surveys to track confidence and alignment during active transformation. Frequency should reflect how fast the organisation is moving and how consistently results can be followed up. More frequent pulse surveys act as an important early warning system.

Reliable AI maturity data is based on validated survey models, consistent methodology and high participation across all levels. Actionability comes from perception gap analysis — comparing how leadership rates the organisation against how employees experience it — giving leaders insight they understand and feel confident acting on.

Leaders use AI maturity insights to prioritise transformation initiatives, strengthen governance and clarity, and follow up with concrete actions. The perception gap matrix helps identify where to act first: critical gaps (low score + large gap), alignment challenges (high score + large gap), and areas to maintain. The result is a clearer answer to three questions: where do we stand, where are the biggest gaps, and what do we do next?

Built to measure maturity — not just readiness

What you need
Readiness templates
Entreprise change tools
Surveyxact AI Maturity
Measures human & organisational dimension
Surface level
Leadership vs. employee perception gaps
Single view
Limited
Research-grounded framework (hybrid intelligence)
Generic
Proprietary only
Re-measurable baseline over time
One-off
Prioritised, actionable output
Raw score
Complex
Nordic-relevant benchmarking
None
Global average

Book a demoTurn AI maturity into business impact

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Understand what drives — or blocks — AI adoption

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Give leaders clarity and a clear direction

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Drive meaningful change through data-informed action

Expert guidance with full compliance

Expert support from real people

When you write or call, you reach a Surveyxact expert who works in the tool every day. No chatbot queues, no scripted replies - just practical help from someone who knows the platform inside out and answers fast. 

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Compliance at Surveyxact

Secure data handling and equal access are at the core of what we do. From GDPR and web accessibility to ISO certification, we help you meet legal requirements and international standards with confidence.
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