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Surveyxact Customized · Build your own survey Any survey you can imagine — unmatched flexibility

Surveyxact Customized gives you full flexibility to design any survey type — research studies, evaluations, member surveys, panels, ad-hoc measurements. Every distribution channel, EU data residency, and 25 years of survey experience are built into the same platform. From quick polls to complex research — one platform.

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Always over 50+ experts 
to guide you with everything

Trusted by B2B, B2C and public organisations across Europe

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The professional survey platform — flexible by design, trusted by experts

Surveyxact Customized was built by survey experts at Ramboll Management Consulting for their own work — and then made usable for everyone else. It's the same platform that powers our NPS, CSAT and CES concepts. Used directly, with full design freedom, when you want to build the survey from scratch. 

Hundreds of Nordic organisations use it for everything from a 5-question course evaluation to a 12-month research panel. The flexibility comes from the platform — the trust comes from the expertise behind it.

What's in Surveyxact Customized A flexible platform — with the professional bits built in

Customized isn't just a blank canvas. It comes with the parts most platforms charge extra for, or sell as a separate consulting project — distribution coverage, governance, and a real person to help when you're stuck.
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Drag-and-drop editor with AI questionnaire builder to accelerate the first draft
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Skip logic — respondents only see the questions relevant to them
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Six distribution channels — email, SMS, link, panel, Digital Post, CATI
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Built-in reporting and AI — live dashboards, Excel/PowerPoint export, AI comment summarisation
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Ramboll expertise — best-practice question libraries and scale conventions included
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EU data residency — ISO 27001 certified, data stored in Denmark

Turn surveys into action Four things Surveyxact Customized helps you do better

The platform covers the full survey lifecycle — design, distribution, analysis, action — without forcing you to switch between tools.
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Design any survey type

Build the survey from scratch with the drag-and-drop editor, or let the AI questionnaire builder draft a starting point. Skip logic, multi-language versions, custom branding — all standard.

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Reach respondents on every channel

Email, SMS, anonymous link, panel, Digital Post, and CATI from a single workflow. Combine channels in one survey — meet respondents on the medium that actually gets them to answer.

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See what your data is saying

Results land in the built-in reporting platform. Live dashboards, segmentation, cross-tabulation, and AI summarisation of open-text answers. Export to Excel or PowerPoint with one click.

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Share and integrate

Share live dashboards with colleagues, or pipe data onward via API to your CRM, HR system or BI tool. The data structure is built for analysis — not just collection.

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Why this mattersWhy a flexible platform moves the numbers

Response rates have collapsed. Survey fatigue is well-documented. And most organisations collect data they never turn into decisions. The numbers below explain why a professional platform — not just a survey tool — is the deciding factor 

Survey fatigue is real

Average survey response rates have fallen from 36% to 6% over twenty years — as the industry optimised for more surveys, not better ones.

Pew Research Center · response-rate trend in survey research

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The scale of the problem

Survey interactions on the largest platforms doubled to 3.5 billion per year — according to Fortune survey requests have "devolved into spam"

Fortune, December 2025

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Data without decisions

Only 6% of B2B organisations qualify as "advanced insight-driven" — the other 94% collect data but lack the governance to act on it

Forrester — State of B2B Marketing Measurement 2023

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Design and timing move the number

Survey design and timing alone shift response rates by 10–15 percentage points — before a single question changes. Embedded methodology is the difference between data you can act on and data you can't

Ramboll Stakeholder Intelligence — internal analysis across hundreds of survey programs

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A flexible platform built for reliable insightsDesign. Distribute. Analyse.

One platform covers the full survey lifecycle — from a blank page to actionable insight. You can export, integrate or plug in a third-party reporting layer — but you don't have to. Everything's already here. The reporting is where most surveys go to die. We built ours so it doesn't.
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Customized or conceptSame platform - two ways to use it

Surveyxact Customized and our pre-built concepts (NPS, CSAT, CES, employee engagement and ESG) run on the same platform. Many organisations use both. The right starting point depends on what you're measuring.
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When you want to design the survey yourself

Research studies, course evaluations, member surveys, public consultations, panels — and any other measurement you want to build from the ground up. Full design freedom on the same platform. 

  • Every question type, every logic path, every channel

  • AI questionnaire builder accelerates the first draft

  • Methodology library and pre-built question sets ready when you need them 

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When you want the proven setup — out of the box

For NPS, CSAT, CES, employee engagement and ESG, our concepts give you the fastest path to value — methodology, question design, dashboards and alert logic already configured by our consultants. 

  • Best-practice question logic and dashboards from day one 

  • Live in weeks — Ramboll method built in, not sold separately 

  • Same platform — combine with Customized when you grow 

Expert guidance with full compliance

Expert support from real people

Every customer gets a named contact person — someone who knows your setup. Phone and email support in each Nordic country. When the question is methodological rather than technical, our consultants at Ramboll Management Consulting step in.

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100% GDPR-compliant and secure

Surveyxact is ISO 27001 certified and fully GDPR-compliant. Data is processed and stored physically in Denmark - not in US cloud services. A Danish data processing agreement is ready to sign, and single sign-on and two-factor authentication are included.

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Case: KENDAHow KENDA used NPS to rethink customer relationships

When tire manufacturer KENDA began measuring customer loyalty with SurveyXact, they expected feedback to support more field sales. But NPS revealed something different. Customers wanted better digital accessibility and more flexible support—not more visits. With dashboards and automated notifications, KENDA quickly understood what mattered most and adjusted their strategy.
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Let's talkLet's talk about Surveyxact Customized

Are you in the market for a new, state-of-the-art survey system? Fill out our contact form and one of our experts will get in touch as soon as possible.

Frequently asked questions

What is Surveyxact Customized?

 Surveyxact Customized is the flexible version of the Surveyxact platform — used to design, distribute and analyse any survey type, from a 5-question evaluation to a national research panel. It's the same platform that powers our pre-built concepts (NPS, CSAT, CES, employee engagement), used directly without a concept layer on top. It has been developed by survey specialists at Ramboll Management Consulting since 2001.

 The pre-built concepts come with question logic, dashboards, alert rules and methodology already configured for NPS, CSAT, CES and employee engagement — they're the fastest path to value for those measurements. Customized is the right starting point when you want to design the survey yourself, from scratch. Both run on the same platform, so many organisations use both.

 Yes. Surveyxact is ISO 27001 certified and fully GDPR-compliant. All data is processed and stored physically in Denmark — not in US cloud services. A Danish data processing agreement is ready to sign, which removes one of the most common procurement delays. Single sign-on and two-factor authentication are included as standard.

 Surveyxact supports email, SMS, anonymous link, panel, Digital Post (Danish digital mail), and CATI (computer-assisted telephone interviewing) from a single platform. Multiple channels can be combined within the same survey to reach respondents on the medium that suits them best. No Nordic competitor offers the full set in one platform.

Every Surveyxact customer is assigned a named contact person — not a generic helpdesk or chatbot. Support is available by phone and email in each Nordic country. When the question is methodological rather than technical, our consultants at Ramboll Management Consulting are available for advice.

 Most users build and send their first survey on the same day. The AI questionnaire builder accelerates the first draft, and a pre-built question library is available when useful. For larger setups — multi-user, multi-language, integrated with other systems — onboarding typically takes a few weeks with a dedicated contact person guiding the implementation.

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