How RUSinfo automated its reporting with one API integration

Customer: RUSinfo — Norway's national drug and alcohol information and guidance service

Sector: Public health / member organisation

Purpose: Automate reporting of citizen survey data on drug and alcohol use and attitudes

Solution: AI (“Hans”, by Semantic lab) connected to the Surveyxact API

Outcome: Hundreds of staff hours saved per year; sharply reduced human error

Funded by: The Norwegian Ministry of Health

At RUSinfo, transferring survey responses into the reporting tool used to mean a staff member working line by line through an enormous, hard-to-read questionnaire. Now an AI named Hans pulls the data straight from Surveyxact via API, and staff only validate that it's correct. The result: hundreds of hours saved a year — and far fewer mistakes.  

RUSinfo's reporting was a problem because transferring survey data was extraordinarily time-consuming and vulnerable to human error. RUSinfo is a public information and guidance service for all of Norway, offering help by phone and chat and running several drug-related apps, including Drikkevett and HAP (the Hashish Withdrawal Programme).

Because various agencies rely on RUSinfo's website and the knowledge it collects, its reporting on citizens' use, misuse, and attitudes toward drugs and alcohol has to be both reliable and as accessible as possible. The way the system was set up made it slow for staff to enter data and led to too many unnecessary errors.

RUSinfo automated its reporting by working with Semantic lab to connect an AI to the Surveyxact API, so that data flows directly out of the questionnaire and into reporting. When a citizen answers questions on RUSinfo's website, the responses are stored in a Surveyxact questionnaire — but that questionnaire is extremely long and hard for a human to review.

Previously, a RUSinfo staff member manually transferred every response from the questionnaire into the reporting tool. The solution Semantic lab proposed was to use the capabilities of the Surveyxact API instead.

RUSinfo's data is used well beyond its own guidance work, supporting public-health reporting across Norway. Commissioned and funded by the Norwegian Ministry of Health, RUSinfo's goal is to raise awareness of drugs and alcohol, both broadly and in specific areas.

The service reports onward about the different groups reaching out to it and which medicines, drugs, and alcohol are circulating. For example, if RUSinfo detects a rise in reports about a particular new substance, it alerts its network.

• Hundreds of manual reporting hours eliminated per year
• Human-error risk reduced significantly
• Staff role shifted from manual data entry to validating auto-filled questionnaires
• Reporting made faster and more reliable without changing the underlying survey
• More dependable data for onward public-health reporting across Norway

API integration is valuable because it removes the slowest, most error-prone step in survey-based reporting — manual data transfer — while keeping a human in the loop for quality control. For organisations whose credibility depends on reliable data, this combination of automation and validation is what makes scale possible.

The RUSinfo case shows that the value is not just speed. By shifting staff from transcription to validation, the integration raises data quality and frees skilled people to focus on the work only they can do — in RUSinfo's case, helping citizens who reach out for support.