4. Only ask about things that can be changed
When you ask a customer or user about something, you simultaneously create an expectation that you will be able to change what you are asking about. For example, if you ask how satisfied a customer is with the opening hours of your store, you should expect that the customer who is unsatisfied with the opening hours will expect you to be able to change them. Why else would you ask? If you cannot change what you are asking about, then don't ask.
5. Make sure you get the right reports
Good reports are an essential outcome of a good survey. In order to be able to act on the knowledge generated by the survey, you need to make sure that you process the data correctly and convert the information into useful knowledge that will benefit your whole organisation. Even before starting to construct your survey, it's beneficial to consider the following:
- Who will need access to the data being generated by the survey?
- Can you work with the data in the way you want to and make different parts of the survey accessible to the parts of the organisation that need the information?
- How should the results be presented? Can your system make the data accessible in a comprehensible way without you having to do all the work?
Some people prefer to see the dry numbers; others like a visual presentation of the data. Choose what works best for the recipients.
Acquiring feedback before your first study
We would very much like to discuss your first survey with you and provide feedback. So if you would like to know more about how you can work with evaluations and surveys, you are most welcome to contact us on +45 70 26 78 22.
Attend one of our courses
You are also welcome to attend one of our training courses on surveys and methodology. The courses are free to SurveyXact customers. Whether you are a beginner or an experienced survey administrator, we offer courses to support the work before, during and after your first survey.