Growth is demanding. It typically requires new customers, new employees and new procedures – to name just a few examples. And if the many changes are to avoid having a negative impact on quality, regular customer satisfaction surveys play a natural role in the long-term and sustainable growth strategy.
The recruitment company Bravura was conscious of this and therefore used SurveyXact to measure satisfaction throughout a period of strong growth. Bravura had previously measured satisfaction, but SurveyXact provided the added advantage of enabling knowledge sharing to be automated. This allowed staff to constantly track and respond to any signs of declining levels of satisfaction.
Or put in a different way: it allowed Bravura to maintain quality and retain its customers while growing the business.